A Rapidly-Growing Market
The potential revenues from the betting market around eSports far surpass its regular revenues. This is the same in all sports; the NFL generated around $50 Billion USD in betting against its regular revenues of $13 Billion USD last year.
Research firm Eilers & Krejcik Gaming has forecast that the global eSports betting market would reach $6.7 Billion USD in 2018, and possibly attain new heights in 2020 by reaching $13 Billion USD.
eSports betting is already a very large market and is poised to grow rapidly in the next five years.
Just as with any other sport, bets are placed on the various outcomes in the competitions.
eSports Revenues (Million USD)Source: Newzoo Gaming Market Report 2018
The number of eSports tournaments per year is forecast to grow from 8,087 events in 2018 to 10,510 events in 2020, with a CAGR of 9.13%.
The total prize money per year is expected to grow from $143 Million USD in 2018 to $189 Million USD in 2020, with a CAGR of 9.74%.
The eSports Opportunity
eSports viewers present a fantastic opportunity for the betting industry. As a group, they are more engaged with their sport, and tend to possess liberal attitudes towards gambling compared to the wider population. The perfect combination.
Proportion of viewers who have bet on eSports
45% of potential viewers in America would be interested in betting on eSports in the future.
In the UK, eSports viewers are more receptive than the public to gambling: 26% vs. 22% approve.Source: YouGov UK
77% of eSports fans gamble, compared to 33% of the general public.Source: Activate, 2017
Legal and regulated in a
growing number of countries
Many are now international hubs for gambling emporiums.
More countries are expected to legalise/regulate eSports.